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What Is A Full-Service Digital Marketing Agency & What Do They Do?

In the year 2022, the marketing budgets of most companies have increased to 9.5% of the overall company revenue, with 56% of this budget spent on digital accounts. In other words, you risk losing ground to a rival who is more tech-savvy if you don’t invest in your digital marketing campaigns.

The era of digital marketing agencies has already started, with the U.S. spending nearly $120 billion on digital marketing in 2021. Although it is still being determined whether they will replace traditional agencies, it is clear that the industry will grow in the years to come.

Most people need a partner to help them out because the world of digital marketing may be challenging for many people to navigate on their own. And who could be a better partner than the expert in this field? a full-service digital marketing agency that uses a range of digital-focused marketing techniques to increase their clients’ online visibility and engagement, which helps them increase their sales.

However, before contacting any agency, it is essential to comprehend what is a full-service digital marketing agency? What does a full service digital marketing agency do? What purpose do they serve? What is their cost? What factors to consider when deciding on an agency?

This article highlights all the basics of a full-service digital marketing agency, including its scope, know-how, and what to expect. So let’s get going!

What Is Meant By A Full-Service Digital Marketing Agency?

A full-service digital marketing agency is defined as a one-stop shop that deals with everything related to a business’s marketing, advertising, and promotional needs across digital platforms.

Small teams of specialists in one area of digital marketing make up this type of business. As they all focus on attaining the same objectives, these smaller teams work together as one larger team. As an integrated team member, for instance, a department for website design and development, content creation, social media marketing, paid advertisements, Search Engine Optimization (SEO), and Search Engine Marketing (SEM), can provide you with comprehensive ideas and practical solutions to increase your brand awareness, sales, and revenue.

The agency’s goal is to help a firm establish a comprehensive strategy in which they determine their key performance indicators and consider how each department may help them achieve their overall goal.

What Is An Example Of A Full-Service Strategy?

It’s helpful to give an example when describing what a full-service digital marketing agency does.

For instance, a startup needs a full range of services. Therefore, the UX and design teams would take care of creating a website that was appealing, practical, and mobile-friendly. The website would next enter development while the SEO, content writing, and SEM departments completed their final preparations. The social media marketing department follows the strategy’s rollout in collaboration with others.

“Full service” has its literal meaning—a comprehensive approach that incorporates area-specific sub-approaches. The best aspect of working with a full-service digital agency was that it allowed the startup to receive all of the services a digital marketing agency provides in one location. No fuss. No tension.

The startup would have needed to work with four or more companies, which is a considerable amount of work and hassle if they had chosen a niche agency.

What Does A Full Service Digital Marketing Agency Do?

What Does A Full Service Digital Marketing Agency Do?

Check out the descriptions below of some of the main full-service digital agency services if you’re still trying to figure out whether to work with one.

1. Creating a Brand Identity

What you, as a company, stand for serves as the foundation for your brand identity. This procedure resolves the following questions:

  • Why did you establish your business?
  • What issue are you attempting to address?
  • Who are you trying to help with your services?

In-depth market research is a full-service digital marketing agency’s first step to grasping your niche fully. Based on this study, they create at least one ideal consumer persona for your company. The color palette, font selections, and voice of all digitally written material for your business are then developed using this perfect client persona.

2. Website Design and Development

The next step is creating an attractive, innovative website that helps progress your target market through your sales funnel.

A website is created by a full-service digital marketing agency while considering the overall digital strategy. A corporate website design created by a niche agency might produce a stunning website. Still, it can work against you regarding search engine optimization and client conversion.

3. Content Creation

Filling your website with information relevant to your target audience will help your business website rank. This calls for a combination of sales sites, static company information pages, and a steady flow of informative blog posts. All of this will be done by the content writing department of the agency.

4. Search Engine Optimization (SEO)

A full-service digital agency uses on-site and off-site SEO strategies to ensure that your business, your products or services, and the traffic and leads they produce from search engine results are predictable. Enhancing your website’s ranking enables organic customer discovery that raises awareness, boosts your general reputation and makes you a leader in your field.

5. Social Media Marketing

Social media marketing consists of several different elements. Some specialized businesses focus on a single platform, like Facebook, Twitter, or Instagram.

Each social media network is understood by a full-service digital marketing company and how it fits into the client’s broader digital marketing plan. Additionally, they know how to use sponsored advertising on each site, particularly Facebook.

6. Influencer Marketing

Since many Gen Z and Millennial social media users believe influencer recommendations just as much as they believe suggestions from friends, influencer marketing is crucial for businesses that want to appeal to a younger population.

Influencer marketing is a complementary tactic used by a full-service digital agency with its SEO plan.

7. Email Marketing

Email marketing is one of the earliest types of digital marketing, and it is still crucial for converting clients.

Using email marketing technologies, a full-service firm compiles a list of clients who have considered your educational content beneficial enough to provide you with their email addresses.

8. Search Engine Marketing

The keywords from your SEO strategy are used in search engine marketing. Still, they only apply to paid search activities like pay-per-click advertising.

PPC advertising is a common area of expertise for niche agencies. Still, a full-service digital business can create effective sponsored search campaigns.

Numerous organizations have employed these essential digital marketing services to increase traffic, generate leads, and attract new clients. To help achieve the objectives of your company’s online marketing, you may hire some or all of these services.

How Much Do Full-Service Digital Agency Services Cost?

How Much Do Full-Service Digital Agency Services Cost?

There is no standard price for a full-service digital firm because there are so many variables to consider, such as:

  • Experience of the agency
  • Deliverables for the agency’s services
  • The number of services needed
  • Size of your business
  • The budget for your business
  • The intricateness of your strategy

For example, if your firm is large, you will have to pay more than a small or medium-sized business.

Or, if you require two services, content marketing and website building, you will pay far less than if you need a complete package of services that includes SEO, PPC, and social media marketing.

Or you may have to pay more if the agency you are contacting is the best on the market.

However, small- to medium-sized firms spend between $2500 and $12,000 per month on full-service digital marketing agency services. However, remember that this range is average, so be ready to pay way more or less.

Full-Service vs Niche Agencies: Which One Is Better?

Only you can decide what is best for your business, so you first need to take a seat and carefully consider what your marketing objectives are.

What is your major marketing goal? What type of services does your company offer? What would be necessary for a business like yours to have a presence online? Which channel do you wish to focus more on?

To assist you in making a decision, we have here created a straightforward comparison between full-service and niche agencies.

1. Expertise

At a niche agency, every team member is an expert in the agency’s area, whether it’s a particular social media platform, content marketing, or SEO. This can be a fantastic option if your business requires professional assistance in a specific area of digital marketing.

At a full-service digital marketing agency, everyone in each of the numerous divisions is an authority in their area of expertise. For instance, the SEO department is brimming with SEO experts who are at the top of their game, abreast of current trends and have years of expertise to draw on. The content marketing department is home to skilled writers who have been honing their craft for years and are equally adept at marketing strategy as they are at writing. At the same time, all departments are in touch with each other to achieve the results.

2. Brand Experience

Using a niche agency might be a terrific approach to spice up the online brand experience for your target demographic. A niche agency will know precisely how to use a platform to produce the best user experience if they strongly understand that platform.

However, when using a single digital marketing agency, it is simpler to coordinate voice and persona, message, and branding so that clients have a seamless experience across all channels. If your blog portrays a different brand personality than your social media posts do or if the visuals on your website differ from those in your emails, your audience may need clarification. Confusion does not promote conversions.

3. Sales Funnel

Whether increasing your Twitter following or driving more search traffic to your website, a niche marketing agency has the knowledge and experience to know precisely how to use their digital marketing channel to move customers through the part of your sales funnel they control.

On the other hand, an integrated full-service marketing firm can design a smooth path for your prospects as they go through the complete sales funnel and ultimately convert.

And now for the climax. Niche agencies are excellent because they are experts in their field. Hiring a niche firm might make sense if the majority of your audience is concentrated on a single network, like Twitter or Facebook.

However, if you want your brand to become well-known, visible, and accessible across numerous channels concurrently—whether through organic search or sponsored ads, email campaigns, or other social media platforms—the best option you have is a full-service digital agency.

What Are The Benefits Of Hiring A Full-Service Digital Agency?

What Are The Benefits Of Hiring A Full-Service Digital Agency?

While improving your marketing, a full-service digital marketing agency can help you save money, increase brand awareness, make more sales, and whatnot. Here are a few ways agencies can help a business that wants to improve performance while lowering production overhead costs for marketing.

1. Save Money

Working with a professional marketing firm is less expensive than handling everything internally. Agencies can deliver services more affordable than in-house companies by spreading the cost of software, personnel, infrastructure, and systems among several clients.

2. Scaling

Working with an internal team may take time to scale as the company demands change quickly. Employee recruitment, training, and retention need time and money. If necessary, scaling down might be challenging as well.

An agency that offers full-service marketing can scale up or down on demand. Additionally, you only pay for the services that you use.

3. High Performance

Employees become invested in the concepts and plans they create. They could take longer to identify issues or hold onto thoughts if they aren’t functioning.

However, performance is the agency’s driving force. To ensure that your marketing dollars are being used effectively and efficiently, they will offer analytics, data, tools, and industry experience. More excellent optimization and reporting transparency result from this.

4. Specialists and experts

Today’s inbound marketing can be challenging across various platforms and channels. A group of skilled specialists must develop cross-functional campaigns. It also requires ongoing optimization and monitoring. Your internal teams may need more time or expertise to handle your marketing requirements.

Hiring your own experts and maintaining their ongoing training can be expensive. A full-service agency has specialists in various sectors’ digital platforms and products. These experts can quickly point out your weak spots and work on them.

5. Ideas and Strategy

Full-service digital marketing firms do work on various platforms and disciplines. They are exposed to multiple viewpoints and observe what functions and does not. They also continuously experiment with new ideas. Agencies can collaborate with you and comprehend your entire marketing strategy, then use an account-based marketing strategy to target your ideal prospects.

How Do You Decide On The Best Full-Service Digital Marketing Agency?

How Do You Decide On The Best Full-Service Digital Marketing Agency?

After determining your company’s marketing requirements and target objectives, it’s time to conduct background research. Try to get in touch with the agency’s present clientele and ask them about their user experience. Learn about their procedures and approaches to see if they agree with your corporate philosophy.

Analyze the fit after you meet with the agency. A few queries might be helpful.

  • What services does the agency provide?
  • What marketing campaigns have they started for previous clients?
  • What impressions did the campaigns leave behind?
  • How did the clients feel about the advertising campaigns?
  • How much time did it take to plan and carry out the campaigns?
  • What is required on my end?
  • What business outcomes can I anticipate in 3 months?
  • How long will it take to get the overall results I want?
  • What should my financial goal be?
  • What software and internet resources do you use?
  • What precise recommendation do you have for my project?
  • Will you finish a quick-paid job so I can determine if we are on the same page?

To Sum It All Up

Considering how many companies engage in marketing initiatives, be sure your brand is noticed. If you’re new to this industry, start by comprehending the fundamentals of digital marketing before developing a plan to employ an agency or invest in appropriate services for your company.

Let SEOBERG Show What A True Full-Service Company Can Do.

Using effective digital marketing to produce leads and consumers for your company can be profitable, but doing it alone can take time and effort. Because of this, plenty of companies hire SEOBERG to be their lifesaver.

Every business is different, and at SEOBERG, we understand that using a standard marketing plan won’t help you with your specific marketing objectives. So, using a broad variety of expertise and experience, we quickly identify the issues with your marketing and sales channel and develop a solution from the ground up.

Then, each of our marketers applies their unique skill, whether it’s creating works of art graphics, writing exciting content, or driving more significant traffic than you ever imagined possible. That suggests that each member of our team has the ability to effect the necessary changes. To learn more about how we are a good fit for you, get in touch with our team!

Lets Grow Your Business

More Helpful Resources:

What is a Digital Marketing Agency & How Does it Work

7 Best Methods to Generate Leads Online (A Beginner’s Guide)